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What Kirk & Co. has built, and what each one changed

Two software projects told in full, and the websites behind four Indiana businesses. Every project here is published, and you can open each one.

Case study 01 · Operating software

Horizline: from scattered client work to one operating record

The system Kirk & Co. built to run its own client work, and now offers to contractors and service businesses.

Problem
Client records, inquiries, invoicing and follow-up sat in too many places to give one view of the work.
Built
One record per customer from the first call to the paid invoice: leads, quotes, jobs with their tasks and crew, payments from Stripe, and email from the record.
Changed
The in-house system became Horizline, a product with two published plans.
Read the case studyAbout Horizline
The Horizline pipeline: columns for New inquiry, Contacted, Site visit and Quote sent, each with its count and value, and a card for each lead.
The Horizline pipeline. Sample data.

Case study 02 · Web application

Arcane Odyssey Hub: a fast-changing game, made searchable

A player reference where almost every page is a tool or a dataset.

Problem
Players arrive with one specific question, and community wikis go stale between game patches.
Built
Entry points by what a player wants to do, a character builder, a searchable item database, and tier lists marked with their patch.

1,708item entries in one searchable database, November 2026

Read the case studyarcane-odyssey.com
The Arcane Odyssey Hub magic PvP tier list, marked Patch 1.14, with its ranking criteria above rows of magics from S tier down.
The Arcane Odyssey Hub character builder, showing the detected build, Mage.
A tier list marked with its patch, and the character builder. As published.

Kirk Web Design

Websites for Indiana businesses

Kirk Web Design is the company’s division for websites, SEO and ongoing growth work. Each site began with what the business needed a visitor to do.

  • The Aureboros Photography homepage: a dark, image-led hero reading “Make it look as good as it is.”

    Product photography · Vincennes, Indiana

    Aureboros Photography

    Needed
    A studio that sells on visual quality needed its site to work as a sample of the work, with pricing that is easy to read.
    Built
    An image-first site with one stated rate of $80 an hour instead of package tiers, a page each for watch, jewelry and ecommerce photography, and an inquiry form that names each problem under its field.
    Read the case study for Aureboros Photography
  • The Grundman Shoes homepage: a gold contact bar above the headline “Custom fit footwear, expert repairs, and pedorthic care — done the classic way.”

    Footwear retail · Vincennes, Indiana

    Grundman Shoe

    Needed
    A long-standing local store needed a site that reaches new customers and gives regulars a reason to visit.
    Built
    Product categories and featured brands, store hours, directions and contact details up front, and structured data for local search.
    Read the case study for Grundman Shoe
  • The R.A.D. Construction homepage.

    Construction · Indiana

    R.A.D. Construction

    Needed
    A growing builder competing for larger projects needed to earn trust before the first meeting.
    Built
    A multi-page site that shows completed projects and capabilities, guides visitors to request a quote, and holds up on phones, where many construction clients browse.
    Read the case study for R.A.D. Construction
  • The Pea-Fections homepage: a photograph of the storefront behind the name and “Personalized dining in downtown Vincennes since 1996.”

    Bakery · Vincennes, Indiana

    Pea-Fections

    Needed
    A bakery known by word of mouth had no presence online to reach people searching nearby.
    Built
    A site that puts the menu first, explains what makes the bakery special, and keeps hours and contact details easy to find from any device.
    Read the case study for Pea-Fections

See the full portfolio on Kirk Web Design

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  1. What to send

    A few sentences: what your team does, where work gets duplicated, delayed or lost, and the tools you use now.

  2. What happens next

    Elijah Kirk reads it and replies within one business day with a useful next step. Writing in commits you to nothing.

  3. Rather talk first?

    Write or call directly.

    kirk@kirk-co.com812-690-1753